ASX / GLENCORE LISTING BRAND EXPERIENCE
Bringing a listing moment to life.
A connected physical and digital experience to celebrate Glencore’s listing on ASX, bringing the occasion into the heart of Martin Place.
SERVICES
CLIENT
Creative direction
Brand application
Production artwork
ASX
THE CHALLENGE
One occasion.
Many ways to experience it.
ASX needed a cohesive creative presence for Glencore’s listing celebration, from the public-facing facade to the spaces welcoming guests inside.
The challenge was to connect a wide range of physical and digital formats while working within the existing ASX and Glencore identities. The creative needed to feel consistent at different scales, with clear messaging and a considered balance between the two brands.
THE WORK
From brand assets
to a shared experience.
Forthbrand worked with ASX to develop the listing creative and apply it across the venue. Typography, imagery, colour and graphic elements were brought together in layouts that could flex between screens, glass and event touchpoints.
The work connected the announcement outside with the experience inside, giving each application a clear role within a consistent whole.
01 / DIRECTION
A connected creative approach
Developing a coherent approach for the listing occasion, with clear brand hierarchy and messaging across the different formats.
02 / APPLICATION
Design across the venue
Adapting the creative for digital screens, window graphics and reception branding, with layouts suited to their scale and setting.
03 / DELIVERY
Artwork ready for rollout
Preparing artwork for the agreed physical and digital applications, translating the creative into files ready for production and display.
A cohesive presence across the venue, connecting a corporate milestone with the people and place celebrating it.
THE OUTCOME